Writing03 posts
Blog
Notes on marketing, search, and building things for clients, written up after the work, not before.
- 01
How I Built a CRM Dashboard for International Patient Operations
Our CRM held the records, but it did not provide the operational view we needed. I built KCD Dashboard to connect inquiry quality, funnel movement, consultant performance and estimated marketing return in one reporting layer.
- 02
Zoho CRM Lead Notifications Not Working? Here's What Actually Fixes It
Zoho workflow alerts arriving late or not at all are usually an email delivery problem, not a CRM problem. Here's how we replaced the transport layer.
- 03
We Spent Three Months Measuring the Patient Journey in Health Tourism
We measured how international patients actually decide: response times, channel roles, and where the funnel leaks. Findings from one clinic's Q4 2025 data.
